Start by creating your ad campaign. It took 11 years since facebook acquired it for $19 billion, but meta is finally bringing ads to whatsapp, marking a major change for an app whose founders shunned advertising. Learn how brands can leverage this $10b opportunity while maintaining user privacy
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Learn how to create ads that click to whatsapp using different ad objectives in meta ads manager. Whatsapp ads now appear in status tab with targeted promotions. Brands can now purchase space in the updates tab, previously.
The change is part of ceo mark zuckerberg’s.
For the first time, ads will be shown inside the app under the meta updates tab. Announced during the cannes lions festival 2025, this. In this guide, you’ll learn how to set up a meta ads campaign from scratch, including how to create click to whatsapp ads (ctwa) that let your customers message you instantly on whatsapp. To do this, make a post request to the /act_/campaigns endpoint where is the id for your meta.</p>
On monday, meta announced that ads will now begin appearing in the app’s “status” feature—marking a notable shift in whatsapp’s core experience and meta’s broader strategy to.